Digital Marketing & Communications Specialist

What we need

Communication trends are changing. People want shorter, more frequent communications personalized for their life stage, and they increasingly want communications delivered via digital channels. We are looking for a digital marketing & communications specialist to help us plan and implement a new strategy that will deliver a best-in-class digital experience. Our communication goals are to help our members and employers make informed decisions about their benefits and drive awareness and adoption of online tools and services.

What you’ll do

Implement email strategy

• Design and implement email micro-journeys that meet customers where they are in their life stage and planning needs

• Measure and analyze communication effectiveness and optimize for performance

• Understand data to propose new opportunities for segmentation and targeted outreach

• Explore opportunities to automate communications through marketing automation platform

 Create content for use across channels

• Develop engaging content and visual assets (such as videos, photography, graphics, etc.) for emails, website, electronic newsletters, and social media

• Assist with content roadmap for optimal delivery of content, channel, audience and timing

• Assist with digitizing newsletters and other publications, leveraging content across other digital channels

• Ensure consistency with branding and messaging

Support other communication initiatives

• Help maintain website by providing updates and new content

• Produce presentations and webinars to provide education

• Support transition from direct mail to digital account notifications via email, web portal and SMS

Drive new ideas and creativity

• Brainstorm and propose news ideas to enhance content and customer experience

• Identify communications, digital and social media trends

• Collaborate on editorial content and visuals

What you should have

Skills

• Bachelor’s degree in marketing, communications, public relations or related field

• Three to five years of relevant digital experience, specifically email marketing & communications

• Experience with the following technologies

  • Salesforce Marketing Cloud (or other marketing automation tool) preferred

  • Microsoft Office including Outlook and PowerPoint

  • Graphic design software such as Adobe Creative Suite a strong plus

  • Website content management such as EpiServer a plus

  • Project management software such as Wrike a plus

  • Google Analytics a plus

  • Photography and video editing experience a plus

• Strong writing skills especially within digital channels

• Strong proofreading skills with attention to detail and accuracy

Abilities

• Strategic thinking and problem-solving capabilities

• High level of professionalism, ability to work well cross-functionally and independently

• Eye for design and visual storytelling, ability to convey our member’s stories through digital channels

• Ability to manage projects with minimal assistance and within deadlines

• Growth mindset, seeks opportunities to learn, accepts constructive feedback and enacts improvement

• Creative and curious, interest in staying up to date on trends

What you’ll get

TCDRS offers competitive salary, excellent benefits and a dynamic work environment in Austin, Texas. This position works at least 50% in the office, with the possibility of working remotely for the remaining time. This is not just a job, but a chance to help thousands of Texans plan for the future.